I was commissioned by San Francisco based clothing manufacturer Rainbeau, to photograph a lookbook for their new line of athletic apparel for plus sized women, called Rainbeau Curves. Rainbeau produces athletic apparel for brands like Capezio, Danskin, Sports Authority and Walmart athletics. Recognizing a need for fashionable athletic wear that celebrates curvier women, they decided to brand and launch their own line with the slogan, "Define your curves."
Since the athletic designs in this line highlight blocks of color and graphic shapes, our concept was to celebrate these colors and shoot a number of different sets against colored backgrounds. We had a few pre-production meetings the weeks leading up to our shoot date, of which we kept a clear direction for the individual theme for each image- Be Fit, Be Healthy, Be Strong, Be Original, Be Inspired, Be More, Be You. We let these themes guide our concept for each set, and had a ton of fun (during a loooong day) in the studio executing them.
Client / Rainbeau
Producer, Stylist / Xela Gaerlan
Graphic Design / Amber Ellis
Hair & Makeup / Michelle Martinez
Models / Margaret Buxton, Mariesther Venegas, Arissa Seagal